Brief was to create relevance and attract a younger target audience to Findus by conceptualizing and designing a new frozen food series. The project includes innovation, strategy, and packaging design on a structural level.
While doing our research, we discovered that a common assumption among young consumers was that frozen meals were unhealthy due to the belief that frozen food loses nutrition. Another significant perspective was that frozen meals failed to match the flavor and freshness associated with homemade dishes.
So with with these insights, we came up with our innovative product, "Portionspuckar" – frozen pasta sauce in single servings. This simplifies the cooking process and enables precise measurement for meals. Importantly, by combining Findus frozen pasta sauce with freshly boiled pasta, consumers can maintain the homemade touch, making it feel like the nutritious meal it is. Our product enhances convenience and disarms the myth that frozen meals cannot compete with the taste of homemade cuisine.
Work together with: Sigrid Langenskiold, Emelie Sturk & Clara Hedman
While doing our research, we discovered that a common assumption among young consumers was that frozen meals were unhealthy due to the belief that frozen food loses nutrition. Another significant perspective was that frozen meals failed to match the flavor and freshness associated with homemade dishes.
So with with these insights, we came up with our innovative product, "Portionspuckar" – frozen pasta sauce in single servings. This simplifies the cooking process and enables precise measurement for meals. Importantly, by combining Findus frozen pasta sauce with freshly boiled pasta, consumers can maintain the homemade touch, making it feel like the nutritious meal it is. Our product enhances convenience and disarms the myth that frozen meals cannot compete with the taste of homemade cuisine.
Work together with: Sigrid Langenskiold, Emelie Sturk & Clara Hedman
