Visual identity, concept, and packaging design for a fictional skincare brand, developed as part of my graduation project at Berghs School of Communication. This self-initiated project took the idea from concept to final product and design.


Upcoming trends lead people to believe that a complex skincare routine with up to eight or more products is necessary to achieve good results. However, the problem is that these time-consuming and costly routines don't always deliver the desired results for the skin, they might even cause more damage than good. There is a growing need for a simpler and more manageable routine that yields effective outcomes.

Grund – is skincare made easy. A three-step routine based on multifunctional products that simplifies skincare without compromising on quality results. Grund is designed to make skincare easier for those who are passionate about quality results but who lack the time or budget for an unnecessarily lengthy routine. Grund is the uncomplicated skincare brand, without compromises.